Dr Umair Khalid and Dr Linda, the doctors behind Vivia
ViviaVaginal dryness

Finally available in America: the before-bed ritual European women have used for 50 years for vaginal dryness… that actually works

“My doctor handed me a sample of KY Jelly and said ‘good luck.’”

Start my routine

Dr. Umair Khalid ✓ Verified · Medical Doctor

Estriol + hyaluronic acid

Used across Europe for 50+ years

90-day money-back guarantee

Real women, real words

Look, I’ve had women say things to me that I’ll never forget…

Whether it’s…

  • the dryness that won’t let up
  • the burning that runs through the day
  • the UTIs that keep coming back
  • or the intimacy quietly set aside

At 48 or 72. Alongside HRT or without it. After everything, or before anything…

It is not for want of trying. What most women reach for was never designed for the tissue itself.

And there’s a specific reason why.

A woman in her fifties sitting quietly at home
I haven’t let my husband touch me in over a year. He thinks I don’t love him anymore.
I’m on my fourth UTI this year. My doctor just keeps prescribing antibiotics. I’m so tired.
The burning never fully goes away. I wake up with it. I go to bed with it. Some days I just sit very still and try not to move.

That’s why I had to make this report.

My name is Dr. Umair Khalid. I trained in medicine. I always had an interest in hormones. But if I’m being honest with you? I had no idea how badly the system had failed women. None.

I didn’t set out to build a product. I set out to understand a problem. And what I found made me furious — not at the women suffering, but at the gap between what science knows and what American doctors feel comfortable to prescribe. That gap is why the pain persists.

That’s why I had to make this report.

Dr. Umair Khalid, MD

FOUNDER, VIVIA

Dr. Umair Khalid, MD

ViviaVaginal dryness

Why nothing has worked

Vaginal tissue thinning without its estrogen signal

Thinning tissue

Healthy tissue

The lubricants sit on the surface of tissue that’s thinning from the inside. The probiotics and the coconut oil don’t contain estrogen at all. And an HRT patch is excellent for hot flashes, but it doesn’t deliver enough estrogen locally to rebuild vaginal tissue. Two different jobs.

Thing after thing, and nothing holds

A body that changed without warning, and no one prepared her for it

The fear that it is only getting worse

Being told “this is just normal for your age”

The relationship takes the hit… and the guilt is the worst part

The worry that it is already too late

None of it was for want of trying. The tools were wrong for the job.

See if Vivia™ is right for you

Vaginal tissue thinning without its estrogen signal

Thinning tissue

Healthy tissue

What European women have known for 50 years

Where vaginal estrogen is sold over the counter, and where it is not

European doctors figured this out decades ago. Women need two types of estrogen support, not one.

Systemic hormones — the HRT patch, the pills — handle hot flashes, bone loss and mood. That’s one job. But vaginal tissue needs its own estrogen delivered directly. That’s a completely different job, and no pill or patch can do it.

In the UK and across Europe:

  • estriol is sold over the counter
  • doctors prescribe both types

Which means, for her:

  • no prescription
  • no doctor’s visit
  • no insurance company deciding who deserves relief

They walk into a pharmacy and they get it, because their system trusts women to make this choice for themselves. You should have that same access. And now you do.

Start my routine

Where vaginal estrogen is sold over the counter, and where it is not

The HRT from my doctor actually made the irritation and dryness worse with use. This has calmed everything down. Almost no more burning, itching, dryness, frequent trips to urinate. … I’m hoping another month and I’ll be completely feeling relief. Really wished doctors and GYNs had known to recommend this many years ago. The vaginal atrophy took me totally off guard. I had no idea all the changes your body goes through after and during menopause.

Ruth R.

Verified buyer

ViviaVaginal dryness

The evidence wasn’t just strong. It was overwhelming.

What fifty years of European practice actually looks like.

  • 50+ yrs

    of routine use in European pharmacies

  • OTC

    sold without a prescription across much of Europe

  • 80x

    gentler than estradiol, and it stays local

  • 1st line

    France: routine first-line care for postmenopausal women

Most women tell us it builds through the first weeks and keeps going.

Start my routine

What changes

Not broken. Not too old. Not too far gone.

A woman in her sixties sitting calmly, looking at the camera

Tissue has a memory. Given back what it has been missing… it remembers.

We’ve seen women in their 60s, 70s, even 80s respond to estriol. It’s never too late.

Here’s what happens when estriol starts working.

  • The burning stops. The sandpaper sensation that runs morning to night… gone. Sitting down without bracing. Walking without wincing. The day stops being planned around pain.
  • The constant irritation quiets down. That stinging, raw feeling that never fully goes away… finally does. Normal again. Not “better than yesterday” normal. Actually normal.
  • The cycle starts to loosen its grip. Intimate Bloom supports the tissue’s own barrier and pH. No more antibiotics. No more dread at every twinge.
  • Natural moisture returns. The body does what it used to do on its own. No more products. No more worrying about it.
  • Intimacy stops being something to dread. And starts being a choice. Not a performance. Because it feels good again.

This is what getting back to normal feels like.

Start my routine

A woman in her sixties sitting calmly, looking at the camera

We created the perfect base to go with estriol, so it soothes and restores all‑in‑one

A base that acts like a liquid bandage. It soothes immediately, while the estriol rebuilds underneath.

Estriol

The gentlest of the three estrogens your body already makes. It signals the tissue to rebuild, layer by layer — and European women have used it for over 50 years.

Bioidentical estriol, the active in Intimate Bloom

Hyla‑Shea® Base

Shea butter and vitamin E that soothe from the very first application. pH‑balanced and microbiome‑friendly, so it works with your body rather than against it.

The Hyla-Shea base, shea butter and vitamin E

Hyaluronic acid

Draws moisture into the tissue and holds it there, so the estriol absorbs faster and fuller instead of sitting on the surface.

Hyaluronic acid, the humectant in Intimate Bloom

Stop managing dryness like a drawer of half-used tubes

Intimate Bloom

Intimate Bloom replaces the patchwork with
one nightly serum that works on
the tissue itself, not the surface above it.

One serum.
One routine.
One price.

Other routines

Other routines

Most dryness routines end up
looking like this:

A lubricant
A moisturiser
Coconut oil
A cream from the doctor

YOUR NEXT 90 DAYS

What the next 90 days look like

Real changes, in the order women tell us they come.

Weeks 1–2

The quiet shift

The burning starts to ease. Not dramatically — quietly. The wincing stops. A whole meeting passes without shifting in the chair. It's subtle. After years of pain, subtle feels like a miracle.

Therese, a Vivia customer

Therese, 59 years

"I happened to see Dr. Umair's video online and hesitantly ordered — my alternative healthcare practitioner tested it for me, gave me the green light. Just a little bit applied regularly has made a huge difference already. It has helped me with SO many symptoms that I thought I just had to live with. I didn't even know when I bought it that it had estriol in it, but I think I'm really grateful for it."

Weeks 3–4

The turning point

Natural moisture starts returning. The tissue feels different — less fragile, more resilient. This is the moment most women cross from is this working? to this is working.

Some women try intimacy here for the first time in months — or years. Carefully. Nervously. And it doesn't hurt.

Susan, a Vivia customer

Susan, 62 years

"This stuff is the absolute bomb, the cat's meow, the cherry on top of the hot fudge sundae. I've gone from dry as the Gobi Desert down there to youthful plumpness. An entire chapter of my life that I thought was a closed book is now open for business. Euphemisms aside, I have a sex life again and I'm loving it. A fabulous product — thank you and keep up the good work!"

Months 2–3

The restoration

The tissue is rebuilding. Elasticity returning. The pattern that came every month eases. The comfort isn't "better" — it's normal. The kind of normal you forgot existed.

This is the point where it stops being a condition to manage — and starts being, simply, you.

Karen, a Vivia customer

Karen, 69 years

"I felt like I had a UTI all the time, every single day for over a year. I went round and round with my doctor because I did have a UTI at first, but then I didn't, but the symptoms never stopped. I tried a couple of products before this one that didn't work. They were very messy and gave me no relief. Now all my symptoms are gone most of the time. I am so close to being pain free during all activities, and I mean all activities ;) My heart goes out to you if you're reading this because if you are, chances are you need some real help. We women need to stick together!"

90-day money back guarantee

Meet Dr. Umair

Backed by science.
Formulated by doctors.

Vivia was founded by Dr. Umair Khalid, who trained in medicine and had a long interest in hormones.

He did not set out to build a product. He set out to understand a problem: the gap between what Europe has understood for years and how little women here had ever been told about it.

Estriol has been used across Europe for over 50 years.

European clinical use, five decades

More info

Real women, real words

Heard from 3,000+ women

“Noticed a lot less irritation and dryness down there.”

HEIDI, 59

VERIFIED CUSTOMER

“After using this cream for about a month, everything felt so much more comfortable and like myself again. Closeness with my husband felt easy and natural again.”

PATRICIA, 66

VERIFIED CUSTOMER

“I really wish my doctors had known to recommend this years ago. Be patient, it takes a little time. Things felt calmer within about three weeks, and it just kept getting better from there.”

RUTH, 63

VERIFIED CUSTOMER

“A month in and it just keeps getting better. I really wish I'd known about it years ago.”

DIANE R.

VERIFIED CUSTOMER

“All these changes took me totally off guard. I had no idea what your body goes through during and after menopause, and no one really prepares you for it. This is the first thing that has actually helped.”

KAT, 53

VERIFIED CUSTOMER

“That dry, tender feeling followed me through the day and nothing I tried really helped.”

BEFORE VIVIA

VERIFIED CUSTOMER

“I already feel a lot of my pain decreasing, I'm sleeping better, and I'm able to mentally focus.”

VERIFIED CUSTOMER

“My creativity has come back, my brain fog has lifted, I feel more level energy day in and day out.”

VERIFIED CUSTOMER

“Being in my 50’s and dealing with all the classic symptoms, this cream has made a quick difference for me. Apply it 2 or 3 times a week, easy to add to the post-shower routine. It actually makes everything down there feel more normal and dewy and youthful. No irritation at all, no itchiness.”

VERIFIED CUSTOMER

“I even shared this with my doctor at my annual appointment. He said the ingredients are safe and beneficial and was going to recommend it to other patients. I’m so happy I got this cream. Keep up the great work helping women like me.”

VERIFIED CUSTOMER

Start my routine

Our mission

The formula Europe kept to themselves for 50 years

Estriol weighed out in the lab

1

We sourced the exact
European estriol ourselves

Intimate Bloom filled under cleanroom conditions at an FDA-registered US facility

2

Commissioned a bespoke batch at a
gold-standard, FDA-registered US facility

The finished Hyla-Shea base, close up

3

Bioidentical — your body
recognizes it as its own

But we didn’t just bring the estriol. We made it better.

Start my routine

Add up what you’ve already spent.

Add up what you’ve already spent.
Vivia is from $1.33 a day — the cream, the guides, and two doctors in your corner.Vivia is from $1.33 a day — the cream, the guides, two doctors
Product cream

Vivia™

3,281 women
The cream. The guides. Two doctors in your corner.
As low as
$1.33 a day
on the 6-month plan
Start My Routine
Free shipping • Cancel anytime

90-day money back guarantee
VS
What you’ve already spent
Research shows the average woman spends $500–600 over the years
The KY
The Replens
The coconut oil
The Revaree at $55 a box
The Amazon orders at 2am
Total
=
~$500-600
Founding offer

Choose your Intimate Bloom plan

Doctor's Choice

180 Day Supply (6 bottles)

Best Results
Save $240
$40 / month
Biggest discount
Free priority shipping
Free Application Guide
Priority Email Access
$480
$240

Full Bloom

90 day Supply (3 bottles)

Save $90
$50 / month
Free priority shipping
Free Application Guide
$240
$150

Starter

30 day Supply (1 bottle)

$80 / month
Shipping Fee $4.95
$120
$80
Who it's for

“Will this work for me?”

Alongside HRT or without it… at the first changes or after years… estriol works because it’s local.

  • Alongside HRT Estriol complements systemic hormones beautifully.
  • After hysterectomy Vaginal tissue still needs estriol support.
  • With a history of breast cancer Local application has been used in this scenario for decades — a conversation to have with your own doctor.
  • On other medications Blood pressure, thyroid, antidepressants — no interactions.
  • Perimenopausal or post-menopausal Both stages benefit from tissue restoration.
  • Over 65 Tissue retains its cellular memory at any age. It is never too late.
  • Already on HRT A systemic patch handles hot flashes; Vivia works on vaginal tissue. Two different jobs.

Estriol is the gentlest of the three estrogens the body produces. It stays at the tissue level and doesn’t raise systemic hormone levels. That’s why it’s been available over the counter in Europe for 50+ years. Vivia meets you wherever you are.

You can use Vivia:

A woman in her sixties at home, calm and considering
Woman with Intimate Bloom

90-day money
back promise

We're so confident you'll love it, you can return it any time in the first 90 days. Even the empties.

Start my routine

Free shipping. Cancel anytime.

Once you click the button...

You'll be taken to our secure checkout to start the plan you picked. Cancel any time before your next renewal.

And on your way to comfort that holds — and to closeness that feels easy again.

I'm confident enough in Vivia Intimate Bloom™ to take on all of the risk myself, out of my own pocket...

I’m so confident this will work that I’m taking all the risk myself.

If it isn't right for you within the first 90 days you can return the product at any time, for any reason.

Even if you simply change your mind you can return it by sending one email or one quick phone call that won't take no longer than 90 seconds.

I will give you your money back right away, no questions asked.

That's all, one simple step.

You won't risk a thing…

And you have so much to gain.

No doctor refunds the appointments that didn't help...

No store takes back the lubricants and gels of the last few years, and no specialist refunds a procedure that didn't work.

There is absolutely no reason that would stop us from refunding you 100% of your money.

One click, at zero risk — with a 90-day money-back guarantee behind it.

Who it's for

Now you know all of this . . .

Woman portrait

The only thing between here and living as comfortably, intimately and as confidently as women in their 50s, 60s and 70s across Europe . . . is this button.

  • Imagine waking up and not thinking about the dryness . . . just getting dressed and starting your day.
  • Imagine being reached for . . . and feeling warmth instead of panic.
  • Imagine sitting through a whole dinner, a whole movie, a whole day without that burning . . .
  • Imagine going months without a single UTI . . . no antibiotics, no dread, no counting the days until the next one.

And enjoy the same life that European women are treated to. With access to vaginal estriol. Over the counter. No prescription. No gatekeeping.

It does not get better on its own. Left alone it gets worse — and every woman who waited will tell you the same. But right now, today, you can change that.

You don't have to figure this out alone. You'll have Dr. Linda and me in your corner . . . a personalised protocol . . . and a community of thousands of women who started at exactly this point.

Now you can have that same access.

90-day guarantee. If it doesn't work for you, you get your money back. No questions asked.

Women living their fullest lives

Woman portrait

Questions?

ABOUT INTIMATE BLOOM

Yes. Intimate Bloom contains bioidentical estriol, the gentlest of the three estrogens your body naturally produces, in a certified-organic base. It is applied locally rather than taken by mouth.

Yes. It is made in the United States in an FDA-registered facility, and every batch is independently tested for potency and purity.

Bioidentical. Estriol is identical to the estrogen your body already makes, which is why it is the form women across Europe have used for decades.

Lubricants and moisturisers sit on the surface of tissue that is thinning underneath. Estriol works on the tissue itself, and hyaluronic acid holds moisture there while it does.

Often, yes. When dryness keeps returning regardless of what is applied on top, it is usually because the tissue itself has thinned. Surface products cannot reach that. Estriol can.

Two active ingredients:

estriol — the gentlest of the three estrogens your body makes, working on the tissue itself.

Hyaluronic acid — holding moisture in that tissue while it rebuilds. Both sit in a certified-organic base of shea butter, cocoa butter, sunflower oil and beeswax. No fragrance, no parabens, no glycerin.

No. It is a light cream that absorbs. Most women apply it at night as part of getting ready for bed and think no more about it.

Yes. Women of all ages after menopause use Intimate Bloom, and many in their sixties, seventies and beyond say they feel more comfortable. Tissue responds to estriol at any age. It may simply take a little longer.

No. It absorbs into the tissue and leaves nothing on the surface. There is no scent and no residue. What he is more likely to notice is that closeness stops being something to brace for.

Intimate Bloom is a topical estriol in a certified-organic base, applied locally rather than taken by mouth. Most women use it without any trouble. A small number notice mild local sensitivity in the first week or two while the tissue rehydrates. If anything does not feel right, stop and email us.

Yes. Intimate Bloom is topical and works locally, so it sits alongside systemic HRT rather than replacing it.

Yes. Estriol has been part of European women's routines for over fifty years, and comfort holds with continued use.

GETTING STARTED

You order online and it ships discreetly to your door. Most orders go out within a few business days.

Dr Umair Khalid. He trained in medicine and had a long interest in hormones, and built Intimate Bloom around estriol after seeing how long women across Europe had been using it and how little women here had ever been told about it.

We do not treat dryness as something to cover up. Lubricants and moisturisers sit on the surface of tissue that is thinning underneath. Intimate Bloom works on the tissue itself, with hyaluronic acid holding moisture at the surface while the estriol does its work.

USING IT

It is a simple nightly routine, applied before bed. Your Application Guide covers the timing and technique and what to expect in the first few days.

Many women say they start to feel a difference within the first few weeks, with things continuing to settle over the following couple of months. Everyone is different, so give it a little time.It is not an overnight fix. It is the tissue rebuilding, and that happens at its own pace.

Intimate Bloom ships on the plan you choose — 1, 3 or 6 months. You can cancel any time, and you are covered by the 90-day money-back guarantee either way.

WHO IT IS FOR

No. Dryness can happen at any age and for many reasons. Most of the women who use Intimate Bloom are postmenopausal, but comfort is not age-gated and the serum works the same way whenever the tissue needs support.

There is nothing to claim. Intimate Bloom is bought directly rather than through a plan, so there is no paperwork and nobody deciding whether you qualify. It ships free, with a 90-day money-back guarantee.

Intimate Bloom is bought directly rather than dispensed, so HSA and FSA eligibility depends on your plan. Some accept it, some do not.

SHIPPING & DELIVERY

Yes. Shipping is always free. Every Intimate Bloom order ships at no extra cost.

Most orders ship within a few business days. You will get a tracking email as soon as it leaves us.

Yes. Your order arrives in plain packaging with nothing on the outside describing what is inside. Inside you will find your Intimate Bloom and your Application Guide.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.